Combined Terms & Privacy Policy

Last Updated: 5/3/25

Welcome to the DS Eye Surgeon website (“Site”). This Combined Terms and Privacy Policy (“Policy”) explains the terms and conditions governing your use of our Site and how we collect, use, and protect your personal data. By accessing or using this Site, you agree to be bound by this Policy. If you do not agree with any part of this Policy, please do not use our Site.

1. Terms and Conditions

1.1 Use of the Site

Eligibility: You must be 18 years or older to use this Site.
Content: All content provided on this Site is for informational purposes only and should not be taken as medical advice. You should consult with a qualified healthcare professional for personalised advice.

Intellectual Property: All content, images, and materials on this Site are the property of DS Eye Surgeon and are protected by copyright and intellectual property laws. No part of the Site may be reproduced without our prior written permission.

1.2 Website Disclaimers

Accuracy: While we strive to ensure the accuracy of information, we do not guarantee it. DS Eye Surgeon is not liable for any inaccuracies or omissions.

Limitation of Liability: To the fullest extent permitted by law, DS Eye Surgeon shall not be liable for any direct, indirect, incidental, or consequential damages arising from your use of this Site.

Changes: We reserve the right to modify or update this Policy at any time. Any changes will be posted on this page with an updated “Last Updated” date.

1.3 Governing Law

This Policy is governed by and construed in accordance with the laws of England and Wales. Any disputes arising from this Policy will be subject to the exclusive jurisdiction of the courts in England and Wales.

2. Privacy Policy

2.1 Introduction

At DS Eye Surgeon, we value your privacy and are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018. This section explains how we collect, use, and safeguard your personal information.

2.2 Personal Data We Collect

We may collect and process the following personal data when you interact with our Site:

• Contact Information: Name, email address, telephone number, and mailing address.
• Communication Data: Information provided via contact forms, including queries and messages.
• Usage Data: Information about your visits (e.g., pages viewed, duration, IP address, browser type) via cookies and similar technologies.

2.3 How We Use Your Data

We use your personal data for the following purposes:

• To respond to inquiries and process appointments.
• To send marketing/promotional material with your explicit consent.
• To analyse usage and improve our Site and services.

2.4 Legal Basis for Processing

We process your data on the following legal bases:

• Consent: For marketing communications (you may withdraw consent anytime – see Section 2.7).
• Contractual Necessity: To fulfil obligations when you book services.
• Legitimate Interests: For website improvement and fraud prevention.

2.5 Data Sharing and Third Parties

We share data only with trusted third parties who assist in operating our Site, including:

• Service Providers: Tuta (email) and YAY (VOIP), who process data under GDPR-compliant Data Processing Agreements (DPAs).
• Regulatory Authorities: When required by law.

International Transfers: If data is transferred outside the UK/EEA, we ensure protections via GDPR-approved mechanisms (e.g., Standard Contractual Clauses).

2.6 Data Retention

We retain personal data only as long as necessary:

• Appointment Records: 7 years (to comply with UK medical record-keeping laws).
• Contact Form Inquiries: 2 years unless deletion is requested.
• Marketing Data: Until consent is withdrawn.

2.7 Your Rights

Under UK GDPR, you have the right to:

• Access, Rectification, Erasure, Restriction, Portability, and Objection.
• Withdraw Consent: Unsubscribe from marketing emails via the “unsubscribe” link or by contacting us.

To exercise your rights, contact:
DS Eye Surgeon
Email: contact@dseyesurgeon.com
Phone: 0121 630 4580

2.8 Cookies and Similar Technologies

Our Site uses:

• Essential Cookies: Enable core functions (e.g., appointment booking).
• Analytics Cookies: Collect anonymized data via Google Analytics.
• Preference Cookies: Remember your settings.

You can adjust cookie settings via your browser

2.9 Security Measures

We protect your data using:

• Encryption (SSL/TLS for data transfers).
• Access controls and regular security audits.
• Secure storage systems compliant with NHS Digital standards.

2.10 Automated Decision-Making

We do not use automated decision-making or profiling that affects your rights.

3. Contact Information

For questions about this Policy or your data:
DS Eye Surgeon
Email: contact@dseyesurgeon.com
Phone: 0121 630 4580

4. Changes to This Policy

We may update this Policy periodically. Review this page regularly for updates. Continued use of the Site constitutes acceptance of changes.